Train the Trainer Webinar Series

How to Leverage the New Year to Boost Your Personal Training Business

Tuesday January 7th, 2025
4:00 PM PST

The New Year is the perfect opportunity to explode your personal training business. Clients are ready to make lasting changes—losing weight, getting healthy, and crushing their goals.

They’re actively looking for a trainer like YOU to guide them through their transformations. But here's the reality… you’re a coach, not a business expert.

You have the passion to help people but turning that passion into a successful business can feel overwhelming. This is where the right strategy makes all the difference.

Join us for our FREE webinar: "How to Leverage the New Year to Grow Your Personal Training Business" and get the support you need to start 2025 strong.

What you can expect to learn

Master Quarter 1 and Build Unstoppable Momentum: Learn how to use the first 90 days to gain massive traction, get clarity on your goals and start executing at a high level from day one.
Set Specific, Actionable Revenue Goals: No more guessing—set clear, measurable revenue goals for Q1 and break them down into weekly targets. Stay on track and ensure your hard work translates into results.

Attract the Right Clients (and Keep Them Coming): Define your ideal clients, attract them, and build a consistent pipeline of new business through referrals, social media and a killer CRM.
Marketing That Actually Converts to Sales: Focus on high-return marketing activities, like lead generation campaigns and workshops, to bring in clients you can actually work with, without wasting time and money.

Your hosts

Adam Schafer

CEO & Co-Founder of Mind Pump Media

You know the one guy in every room who’s taller and more jacked than everyone else? That’s Adam Schafer.

The funny thing is… he wouldn’t even know if any of that was true. He’s too busy being himself to worry about how he measures up against the crowd.

Adam’s individuality has always set him apart from the rest of the fitness industry. In a game of follow the leader, you can bet he’d never be staring at anyone’s back. He managed some of the largest fitness clubs in the Bay Area and along the way collected eight national certifications, a pro-card in bodybuilding, and enough Jordans to make Google Maps mistake his closet for Footlocker. But his greatest success was Mind Pump.

While mature enough now to grow organically, in the beginning it was a business born from labor. And it was Adam’s competitive drive that nudged and nurtured it to become what it is today, so successful that YouTube auto fills “Mind Pump” before “Miley Cyrus.”

At the end of the day, Adam builds businesses. He builds businesses that reach and help more people than any two hands ever could.

Sal Di Stefano

CMO & Co-Founder of Mind Pump Media

Sal Di Stefano’s passion for fitness began when he picked up his first barbell at 13 years old. Any other teenager would have done a set of curls, but legend has it, Sal did squats. He was always different like that – and it wasn’t long until everyone would notice.

At age 18, Sal started working as a personal trainer, becoming the youngest general manager at 24 Hour Fitness by 19. Not long after, he opened his own studio. Its reputation and success proved he was more than a personal trainer but also a gifted businessman. And it was this entrepreneurial spirit that guided Sal to where we see him today.

He is the voice of Mind Pump, a published author, and one of the most trusted and respected faces in the fitness industry. Sal is an indispensable podcast host: the one who summarizes research when Justin and Adam trip over scientific words, the proverbial guinea pig when there’s a new peptide, and the conductor trying his best to keep conversation on track when we all know it’s headed off the rails.