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What I Wish I Knew Before Becoming a Personal Trainer

Life is like a slide puzzle. We think we have an idea of how to navigate it, but more often than not, we just end up shoving pieces around until something good happens. Trial and error, despite its tendency to make us look foolish, really works. This is even more true for new personal trainers. It certainly was for me. No certification, bachelor degree, or mentorship could have taught me what my years of trying and failing did, which reminds me of a powerful quote about wisdom. Ah, if only I was wise enough to remember it.

As I reflect on my own journey, I can't help but think about the things I wish I knew before stepping foot into the world of personal training. First and foremost, I wish I had understood the importance of business savvy in addition to fitness expertise. I had a passion for helping people get fit, but I quickly realized that running a successful personal training business requires more than just a love for exercise. I imagine this is what it felt like for young bakers when they first learned making donuts is a lot different than eating them. From marketing and branding to financial management and client retention, there's a whole other side to the business that demanded skills I didn’t have. 

On a similar note, I wish I had known the value of building a strong professional network from the get-go. As a new personal trainer, it's easy to get caught up in the day-to-day grind of working with clients and forget about the bigger picture. But the truth is, networking with other fitness professionals, healthcare providers, and industry experts can open doors, provide support, and foster growth in ways you never imagined. It’s tempting to put up your hoodie, lock in, and try to lone wolf it to the top. That’s how I always envisioned my success… as mine. But doing everything alone just so you can write #selfmade on your Instagram pics isn’t worth it. If you’re anything like I was, I really suggest you step back from your tunnel vision and meet the people around you. Some of them are there to help.

Another thing I wish I had realized sooner is the importance of ongoing education and professional development. Sure, I had my certification in hand, but I soon discovered that the world of fitness is constantly evolving. I’m not proud to admit that I had clients use the Bosu Ball long after their effectiveness was debunked. Staying ahead of the curve requires a commitment to lifelong learning. Investing in additional qualifications, attending workshops and conferences, and seeking mentorship are all essential steps on the path to becoming the best personal trainer you can be.

One of the biggest challenges I faced early on was finding my niche and defining my unique selling proposition. With so many personal trainers out there vying for clients' attention, it can be daunting to stand out from the crowd. But I wish I had realized sooner that authenticity is even more important. Don’t lean into a trend because you think it's marketable. Don’t niche down so much that you chip away all the other elements of yourself. Teach what you know and believe in and you’ll attract clients who resonate with your approach and values. Don’t worry about the ones who are looking for something else. A chinese restaurant doesn’t lose sleep over the quinceaneras they can’t cater. Neither should you worry about the clients you can’t attract. 

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