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As a boring evidence-based rationalist, even I can find a conspiracy theory to get behind. Here it is: I think the phrase "More Money, More Problems" was created by rich people to keep dudes like me from coming for their bag. Nice try, affluent hip-hop moguls! But I’m not falling for it. And neither should you.

Today, we’ll learn all about how to make more money as a personal trainer.

1. Improve Your Sales Skills

Know Your Worth:

Be confident about the value you bring. Make sure you clearly communicate how you’ll help them achieve their goals, whether it's hitting new PRs or just feeling better. You can get them to become their dream version of themselves. That’s worth a lot. Don’t be afraid to ask for it.

Offer Flexible Packages:

Provide a range of session options that cater to different needs and budgets. This flexibility not only makes it easier for clients to commit but also shows you’re willing to accommodate their individual situations. Not everyone can purchase 50 sessions at once. While servicing affluent clients is a plus, don’t limit yourself to a single tax bracket.

Talk Money Openly:

Don’t shy away from discussing prices. Be upfront about costs so clients understand exactly what they’re investing in. Transparency helps build trust and shows you’re professional and straightforward.

2. Leverage Networking and Results

Specialize and Shine:

Focus on a niche where you can excel. Whether it’s weight loss, muscle gain, or improving athletic performance, being known for success in a specific area can make you the go-to expert.

Encourage Referrals:

Happy clients are your best marketers. Ask them to share their success stories with friends and family. Positive word-of-mouth can bring in new clients and potentially high-profile ones. Pitching promises means nothing. You have to have the proof to back it up.

3. Expand with Group Fitness Classes

Affordable Entry Point:

Group classes are a great way to attract new clients who might not be ready for one-on-one sessions. The lower cost can get people through the door, and you can use these classes to showcase your skills.

Upsell Opportunities:

Clients who enjoy group sessions might be interested in personal training later. Use these classes as a chance to build relationships and show what you can offer on a more personalized level.

4. Show Passion and Represent Value

Be Enthusiastic:

Your passion for fitness can be contagious. Show genuine excitement about helping clients reach their goals. When clients see how much you care, they’re more likely to stay committed and refer others.

Make Every Session Count:

Tailor each session to your clients’ needs and track their progress. This not only helps with client retention but also makes them more likely to spread the word about your effective training.

5. Be Honest and Transparent

Set Realistic Expectations:

Be upfront about the time and effort required to reach fitness goals. Honest conversations about what clients can realistically expect will help build trust and long-term loyalty.

6. Invest in Tools and Education

Upgrade Your Skills:

Keep your knowledge fresh with new certifications and educational resources. Staying current with industry trends and techniques shows clients you’re committed to providing the best service.

Use Advanced Tools:

Invest in tools like MAPS Prime Pro for more precise assessments and tailored programs. These investments not only enhance your services but also demonstrate your dedication to client success.

7. Create Compelling Packages and Offers

Design Better Packages:

Combine sessions with additional perks like nutritional guidance or fitness assessments. Attractive packages can make your services more appealing and convenient for clients. Get creative!

Run Seasonal Promotions:

Use special offers to draw in new clients or re-engage existing ones. For example, a New Year’s discount on a session package can boost your client base and kick off the year with momentum.

8. Build a Strong Online Presence

Engage on Social Media:

Share fitness tips, success stories, and client testimonials on social media. An active online presence helps build your brand and attract new clients.

Offer Virtual Training:

Expand your services to include virtual training sessions. This can reach clients who prefer online workouts or can’t make it to in-person sessions.

There are countless ways to make more money as a personal trainer, but they all have something in common: they are selfless. Focus on how you can help people – the results will follow.