You want to double your money. Sure, putting it all on a single spin of roulette might work out for you 47.37% of the time, but if you want to double up without risking it all in a smoke-filled casino, you’re going to need a better plan than getting lucky. In today’s blog we’ll give you seven actionable tips to make more money in a safe, predictable, and methodical way. Because at the end of the day, you want a business that makes you money 100% of the time. Now those are some odds I can get behind.
If you’re training clients at a gym, maximize every chance to make connections and build your reputation. Make it a daily goal to introduce yourself to gym-goers, offer guidance, or simply chat with regulars. By becoming a familiar face and establishing yourself as the resident expert, you’ll naturally expand your potential client base. Always remember: before you can make a sale, you need to meet the customer. Focus on listening, learning, and connecting with people and you’ll be amazed how far that takes you.
If you’re consistently booked and have a waitlist, it might be time to raise your rates. A packed schedule is a strong indicator that your services are in high demand, which often means you’re offering more value than your current rates reflect. Incrementally increasing your fees can help you maintain a high-quality client base while boosting your income. Don’t be afraid to raise your rates, but also make sure to be respectful. By that, I mean just to communicate with your clients. It’s good courtesy to tell them a month prior to when you’ll raise their rate. It shows that you understand the impact that this might have on their finances.
Standing out in a crowded field is crucial for income growth. Whether it’s corrective exercise, strength conditioning, or nutrition coaching, focusing on a niche skillset can set you apart and justify higher rates. Small gyms especially value trainers with advanced expertise, often allowing for higher pricing due to specialized service offerings.
Platforms like Instagram, YouTube, and even blogs allow you to engage with a wider audience, showcasing your knowledge without an immediate sales pitch. By sharing insights, workout tips, or nutrition advice, you can build a community of followers who respect your expertise — and many of them may eventually convert into paying clients.
Not every potential client is ready to jump into long-term sessions, but offering options like shorter introductory sessions or even a free first workout can help ease them in. These flexible offerings are great for attracting clients who might be hesitant about the commitment. Plus, it’s a chance for you to showcase your skills and gain loyal clients.
To stay at the top of your game, reinvest in your own development. Certifications, seminars, and workshops can give you new techniques and industry insights, keeping you competitive. Clients appreciate a trainer who’s knowledgeable about the latest fitness trends and techniques — and they’re often willing to pay more for that level of expertise.
A strong network can be a game-changer. Connect with other fitness professionals, collaborate on projects, or exchange referrals with colleagues. Expanding your network within the industry not only brings new business opportunities but also boosts your credibility in your community. By nurturing these connections, you’ll broaden your reach and reputation as a top trainer in your area.
Doubling your income as a personal trainer is achievable with a mix of targeted efforts, skill-building, and strategic rate adjustments. By making these moves, you’ll strengthen your business, attract more clients, and ultimately increase your earning potential.