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There’s no universal price tag you can slap on a personal trainer’s chest. Some gigs pay more than others; and the price gap might not be for reasons you think!

While qualifications and expertise do play a role in what you can charge, there are other pieces to the puzzle. If your job is to count Kim Kardashian’s glute kickbacks, you’ll be earning much more than if you were to be rehabbing a 75-year-old’s arthritic knee. Notice that here the higher-skill job actually pays less (although one could argue having to put up with a celebrity is more challenging than physical therapy).

In any case, it’s important to understand that your prices will be influenced by more than one variable. Personal training income is fluid. Prices will fluctuate based on session type, geography, demand, and a host of other reasons. After today’s blog, you’ll be well equipped to navigate through them.

1. One-on-One Sessions

Personal trainers usually charge between $60 and $100 per hour for one-on-one training. Rates can be higher in major cities or in-demand areas, with more experienced trainers potentially charging even more. The one-on-one approach offers the most personalized attention and focused instruction, but it also comes with a premium price tag. Trainers in high-end areas or those with specialized expertise (like injury rehabilitation or sport-specific training) may charge upwards of $150 per hour.

2. Group Training Sessions

For clients looking to get fit on a budget or are just intimidated by one-on-one sessions, group training can be a more affordable option. Rates for group sessions typically range from $15 to $20 per class per person. While these sessions offer less individualized attention, they allow trainers to reach a broader audience and create a more community-oriented experience. Plus, group classes can serve as an introduction for clients who may later choose to upgrade to one-on-one sessions. Some trainers also offer package deals or membership options for group classes, which can make fitness even more affordable in the long run.

3. High-End Boutique Gym Services

Trainers working at high-end, boutique gyms often charge significantly more. These gyms cater to clients who are willing to pay a premium for specialized services and personalized attention. Additionally, they are paying for privacy, as these gyms are often smaller and may only allow clients with a personal trainer.

Rates at these gyms can soar to around $250 per session or even more for ongoing training packages. This pricing model is focused on high service, niche training, and luxury experiences — catering to those who are willing to invest in their fitness journey at a higher price point. Additionally, these boutique gyms often provide more personalized perks, like concierge-level customer service, more luxurious amenities, and a smaller trainer-to-client ratio.

4. Online Personal Training

In addition to in-person services, many personal trainers are expanding into the digital space. Online personal training can range from $50 to $250 per month for a fully customized workout plan, or it could cost more for ongoing coaching with weekly check-ins or video assessments. The benefit of online training is that it allows trainers to reach clients globally, without the geographical limitations of in-person sessions. This model is ideal for clients looking for flexibility, convenience, or who can't commit to a gym membership. Depending on the service you decide to provide, your prices will vary – so don’t feel restricted by the dollar figures I provided here.

5. Additional Revenue Streams

Personal trainers can also boost their earnings by offering supplementary services like nutrition counseling, fitness challenges, or specialized programs (e.g., weight loss or muscle-building plans). Creating online fitness programs, selling digital products, or even running workshops can also diversify a trainer’s income. Some trainers even sell branded merchandise, such as workout gear or supplements, which can create an additional revenue stream while reinforcing their personal brand.

6. Pricing Strategies and Justifying Rates

To justify higher rates, personal trainers often focus on building a solid reputation, gaining certifications, and ensuring they provide results. Trainers who invest in their own education and certifications, such as those specializing in corrective exercise, sports performance, or nutrition, can charge premium rates. Additionally, client referrals and strong word-of-mouth recommendations can help raise a trainer’s profile, making it easier to increase pricing without losing clients.

Now that you have an idea of the going rates, take some time to evaluate your services; from there, consider your demand; and finally, put a price on it. Good luck!