BLOG

High-top Converse, The Beatles, and email marketing: three things that have passed the test of time. No matter the advancements in technology and growth of social media, email marketing still works — it’s just a matter of using it right.

You’ve probably seen the power of emails in action, but if you haven’t cracked the code for yourself yet, don’t worry. We have you covered. Here’s how to use email marketing to give your personal training business a boost.

Nail Down Your Audience

First thing’s first: know your audience. I’m talking about segmentation. There’s no one-size-fits-all in email marketing. Treating all your subscribers the same is a fast track to losing their attention. Tools like HubSpot can help you segment your email list based on things like demographics, interests, and fitness goals. When you’re sending content that speaks directly to each group — whether it’s beginners, seasoned lifters, or people looking to lose weight — you’ll see better engagement and higher conversion rates.

You wouldn’t hand a marathon runner the same training plan as someone trying to bench press double their body weight, right? Same goes for emails — personalize it to fit their journey.

Don’t Sell, Build Trust First

Let’s be honest. The last thing anyone wants is to get an email that feels like a straight-up sales pitch. Instead of jumping into "buy now" mode, start with value. Offer something your audience actually wants, like fitness tips, motivational content, or a killer guide to better nutrition. This approach not only makes you seem more approachable but builds the kind of trust that’ll eventually get people to sign up for your training.

It’s all about relationships, not transactions. When your emails feel helpful, you’re more likely to earn the right to pitch your services later.

Freebies Go a Long Way

Want to turn some heads? Offer something for free. Yes, it’s that simple. People love free stuff, especially when they’re getting something they value. Whether it’s a free session, a consultation, or an exclusive fitness guide, give people a taste of what they can expect when working with you. This builds rapport and gives you the chance to showcase your expertise.

And here’s the kicker: it’s not just about getting someone to sign up for free stuff. It’s about building a real relationship. They get a taste of how you work, and you get the chance to prove yourself.

Automation is Your Friend

I know you’re busy. Between client sessions, content creation, and other business tasks, there’s not much time left for sending individual emails. This is where automation comes in. With automation tools, you can handle the routine stuff — follow-ups, scheduling, birthday wishes — without ever losing the personal touch.

You’ll save time and energy while still keeping your clients engaged and moving through the sales funnel. Plus, with the right automation tools, you can track how people are interacting with your emails, and tweak things on the fly to improve performance.

Leverage Media for Added Influence

Now, let’s talk about media. Using social media, podcasts, and other media platforms to build your email list can be a game-changer. If you’re consistently providing high-quality content — whether that’s podcast episodes, videos, or social posts — people will start to look at you as the expert they need to turn to.

Once they’re engaging with you on multiple platforms, they’re more likely to subscribe to your email list, which creates a steady stream of potential clients down the line.

Creative Client Solutions = Happy Clients

Everyone loves a little creativity, and when it comes to email marketing, this means offering solutions that go beyond the generic. How can you stand out? Maybe you offer an exclusive fitness challenge, a downloadable workout plan, or even a special discount for email subscribers. Get creative with your offers, and you’ll build a loyal group of followers who can’t wait to open your next email.

Scale Your Business with Smart Email Marketing

The beauty of email marketing is that it scales. Once you’ve nailed your email strategy, you can keep sending value-packed emails without burning out. It’s one of the most cost-effective ways to grow your business because it keeps you top of mind with current clients while attracting new ones. So, don’t sleep on this — get those automated email sequences running and watch your client list grow.

With these strategies in your back pocket, you’ll be able to build a powerful email marketing machine that grows your personal training business. Whether it’s through offering value, building trust, or automating your processes, it’s all about staying consistent and connecting with your audience.